Our core competences are political communication and strategic marketing.

For us, political communication is about delivering messages in the context of international cooperation. In Germany and around the world, we help our clients to communicate complex political issues and ideas in clearly understandable, credible and target-group-oriented terms.

Our strength here lies in designing and shaping political dialogue, both in a development-policy context in Germany and in developing and emerging countries. Political processes often entail a large number of different actors with diverging interests. We create forums and formats that allow these stakeholders to develop their ideas and strategies and to present them to the public.

Strategic marketing is about positioning organisations and their products and honing their corporate profile. We advise actors engaged in international cooperation on how to map out their medium- and long-term strategy in terms of their market position and business objectives. Furthermore, we develop and manage brands built around the themes of sustainability and international cooperation. Our cooperation with the private sector is geared to the sustainable development concept.