Successful trade fair and congress centres are in demand – not just in the major cities of industrialised countries, but also in cities offering good transport links in developing and emerging countries. For these countries, trade fair centres represent a valuable way of pro-moting economic growth.
Trade fair and exhibitions industry: an up-and-coming component of economic promotion
We provide consultancy on the following topics:
- Organisational development of trade fair organisers and SME consulting institution.
- Branding and marketing (both for the organising company and for the trade fairs and exhibitions organised by the company)
- Customer acquisition and support (customer relationship management)
- Preparation, implementation and follow-up of trade fairs and exhibitions
- Quality assurance
- Monitoring and evaluation of success criteria for trade fairs
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